Design a Future Proof Commercial Strategy
Tailored solutions to develop sustainable and effective commercial strategies for organizations
This is Xaltem’s bespoke solution, unique in its action research learning approach and methodology, designed to enable Business, Commercial and Sales & Marketing Leaders in Healthcare industry to learn how to adopt a fresh and holistic perspectives and insights to craft the commercial strategy and a culture of high performance in their teams for sustained future success. The intervention design enables participants to critically evaluate their current commercial strategy including the portfolio mix, key brands marketing plans and go to market strategies, and the sales strategy and resources to support and drive execution.
The participants are enabled with cutting edge concepts, insights, and research backed aids and tools to help them refresh/recalibrate/design the commercial strategies and culture and processes to significantly drive revenues and profitability. The key highlights of the sessions will include marketing plan review templates, insights, and tools to integrate multi/omni-channel approach in the communication plan, dovetail and align sales strategy including sales force planning and deployment, segmentation and targeting, sales performance KPIs and rewards.
